26.01.25 – Advertorial
Toy & Hobby China, Baby & Stroller China, and Licensing China 2026
Now with six halls, the three shows will return to the Shenzhen World Exhibition & Convention Center from 9 – 11 April, with confirmed global exhibitors and buyers. This year, Toy & Hobby China will usher in a debut AI Smart Toy Area and welcome back the sought-after Trendy Toys & Collectibles Zone. With diverse fringe events on offer, the concurrent fairs are set to foster connections and business opportunities beyond South China.
The three shows will return to the Shenzhen World Exhibition & Convention Center from 9 – 11 April, with confirmed global exhibitors and buyers. © Guangzhou Li Tong Messe Frankfurt
Visitors can also visit the Toy Award and Hobby Award display areas, engage in networking and business matching sessions, and enjoy other value-added events. © Guangzhou Li Tong Messe Frankfurt
In response to the rising demand for AI-driven products, a dedicated area in Hall 11 of Toy & Hobby China will showcase innovations highlighting AI’s potential to enhance play. The new AI Smart Toy Area will feature various tangible smart products, including AI robots, AI plush toys, and AI cameras designed to aid learning. Notable exhibitors include YODO Robot, a robotics education company.
The Trendy Toys & Collectibles Zone will also return with an updated selection based on last year’s success. Offerings will range from blind boxes and garage kits to collectible and designer toys, ball-jointed dolls, capsule toys, collectible cards, stress-relief toys, animated merchandise, and action figures. Highlights include new and returning exhibitors such as 52TOYS, Fan Fan Inc., Funko, KAYOU, Keeppley, MOSHOWTOYS, and ZDTOYS.
Other highlighted exhibitors include:
Aihao, Ai Shangrong, Aoger, Doubleeagle Industry (China) Limited, Fischertechnik, iDoon, Jason Anime, JOYTOY, JUMPGO, Maisto, Manyoucang, Plus-Plus, WAY STUDIOS and Welly.
Baby products:
Allobebe, BBH, Bold Baby, Cheelful Toys, Dodohani, Hi Tongnian, KEAN, Lebei, MLQ, Porsapim, QIXIAOKE, RUITING, Three Little Fish, Xuan Feng Sports, Yasmei, Yolarn, Youbeichen and Zobtree.
Licensing brands and IPs:
Boonie Bears, Boonie Cubs, Miraculous Ladybug, CATCH! TEENIEPING, MINIFORCE, Hello Carbot, Rainbow Rangers, My Little Pony, GUJI SAYS, BBang BBang’s Diary, Pokemon, Shaun the Sheep, GG Bond, Godzilla X Kong: Supernova, Garfield Family, B.duck, ChupaChups, , KUMAMON,
Toy & Hobby China, Baby & Stroller China, and Licensing China mark the beginning of South China’s sourcing season, attracting numerous overseas buyer delegations from India, Indonesia, Korea, Malaysia, Myanmar, the Philippines, Thailand, Vietnam and more. Meanwhile, buyers from 27 countries and regions have also completed their pre-registration, including those from Australia, Canada, Germany, Hong Kong, Japan, the Netherlands, Poland, Singapore, the UK, Ukraine, the US and more.
Visitors can participate in a variety of fringe events, including forums and seminars such as the ‘World of Play’ Summit and the GBA Brand Licensing Forum. They can also visit the Toy Award and Hobby Award display areas, engage in networking and business matching sessions, and enjoy other value-added events. Including influencer livestreaming.
Toy & Hobby China, Baby & Stroller China and Licensing China are organised by the Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd. For a more details, please visit en.chinatoyfair.com.
